A3 Communications was started by Federica (Fred) Monsone, an enthusiastic communications consultant whose career spans several markets from telecommunications to networking, from mobile computing to consumer technology, and from storage to the channel. 

Over the years Fred has worked with over 150 organisations in the data storage and related markets, and has been instrumental in creating and delivering communications strategies that make a difference. She has put start ups on the map, helped reposition businesses looking to break into new markets, and helped established companies inject creativity into traditional activities. 

Fred’s passion for communications means that her days are not just spent running the agency, advising her clients, and doing paperwork rather she is usually found writing, pitching, tweeting and meeting press, bloggers, analysts, and anyone who is influential in the storage and related industries.