A newsletter allows you to communicate directly with your customers, partners, and prospects. A well-written, well-designed newsletter allows you to build brand loyalty, to ensure your brand is top of mind, to keep your readers up to date with your company’s progress and milestones, and to drive traffic to your website. And much more.
A regular newsletter should be included in every vendor’s communications strategy; it creates a level of engagement with your stakeholders that you cannot create with other digital marketing tools.
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