2023: Our 20th anniversary

For the past 20 years, A3 Communications has worked with organizations in the data storage and related industries to create innovative, highly effective PR strategies that lead to tangible results, increasing clients’ brand recognition, strengthening their reputations, and facilitating their business growth.

A3 Communications has grown from a small start-up in 2003, when data storage was all about the speed of disk drives, to an award-winning global agency with a team of PR specialists that spans the USA, the UK, and the rest of Europe in 2023, when data storage is knocking on the doors of synthetic DNA.

It’s no accident that we’re celebrating this landmark anniversary. For the last two decades we’ve pushed ourselves to be the best at what we do, offering award-winning PR, industry-leading events and specialist knowledge.

Read the anniversary virtual cards by | below:

A3 has become a consistently high quality and responsive agency and I know I can rely on it to provide me with the information and responses to questions I need to do my work better. Congratulations on your twentieth anniversary!

Chris Mellor
Blocks & Files

Happy anniversary to Fred, Rachel, Nicky and the entire team at A3 I’ve had the pleasure of working with for the last five years! Here’s to many more.

Tom Allen

Congratulations to Fred and the team. 20 great years under the belt, looking forward to the next 20.

Iain Thomson
The Register

Congratulations to a responsive and cutting edge PR agency that knows what journalists want, and which always comes up with the goods. Good luck for the next 20 years!

Antony Savvas
IT Europa

For as long as I have been an Analyst, almost 20 years, A3 have been providing the connection between the vendor and analyst community in new and innovative ways. Keep up the good work.

Roy Illsley

A tremendous happy birthday to A3, Fred and the whole team who have for years set themselves apart in how to engage with media like myself. Although we have only been part of roughly over one quarter of your journey, we have seen some of the best working cultures, fun and committed team, as well as Fred’s always positive take in life and everything else! Hugely well done and inspiring to have witnesses the business grow in recent times. Happy big 2-0 birthday A3 from our family at The Tech Capital to yours.

Joao Marques Lima
The Tech Capital

Happy Birthday, A3!

Peter Judge
Datacentre Dynamics

Congratulations – lovely guys, great job!

Manek Dubash

Congratulations for the 20 years anniversary! It is always a pleasure working with a skilled team of professionals that is able to understand the ever-changing requirements of the industry and adapt quickly to connect all parties at best. My best wishes for a bright future of continued success.

Enrico Signoretti

2013: Our 10th anniversary

When we celebrated a decade in the industry, we were joined by journalists, analysts, bloggers and vendors. Here’s what they had to say:

Congratulations on your 10 years – well done and thank you for all your hard work getting the press to our event Powering the Cloud in Frankfurt – which has been here for 10 years too.  Best wishes, Bill.

Bill Dunlop Uprichard

Angel business communications

Congratulations on reaching this outstanding milestone.  Over the years you have helped me raise the awareness of our company in an effective and enjoyable way.  The biggest compliment is that our competitors believe that we are a much bigger organisation than the reality.

Nigel Houghton


With very best wishes for another successful decade.

Tony Mays

CA Technologies

Congratulations to A3 Communications on celebrating your 10 year anniversary!

Denise Ridolfo

SNIA Europe

Happy 10 years A3! A3 is the most effective PR agency in Europe for the Storage Industry.  Our partnership in the early days laid the groundwork for the 3PAR product line to become a billion dollar business.  Fred your power of persuasion is like no other! Many thanks to you and your team and congratulations.

Julie Greene

HP Storage

Congratulations on 10 years in this constantly changing world – it only seems like yesterday we first met and worked together at BakBone.

Vanessa Gamlin


Happy anniversary! 10 years of providing an excellent service of continuing information and support for us analysts – thanks for all your help over the years…

Clive Longbottom


Oh baby, only ten years, but a grown-up service.

Jean-Jacques Maleval



Valdis Filks


Dear Fred, I am very happy I had a lot of friendly support from you and your colleagues over those 10 years. And I am really looking forward to another 10 or more!

Krzysztof Jakubik


Congratulations to the entire A3 Communications team on your 10th anniversary. This is an incredible milestone for any company. Thanks I am looking forward to great things happening in the future!

Wojciech Urbanek

IT Focus (Poland)

Happy Anniversary Fred and team! 10 years – wow that makes me feel old… I wonder what the storage industry will look like in another 10 years (I guess that is supposed to be my job!) Keep up the good work!

Simon Robinson

451 Research

Congratulations on a very strong first 10 years, A3! You have carved out an important niche and built up a good reputation, well deserved I believe. Carry on the good work and hope to see you at the 20th! 🙂

Gary Flood

Freelance Journalist

Congratulations – from A3 to M3!

Brian Betts

Congratulations! Fred, you and I should have a glass of champagne in Colorado to toast the next ten years 🙂

Christine Horton

Channel Pro

Congratulations from Fibre Channel Focus Storage Networking Solutions Europe and Data Centre Solutions Europe/UK – seems like only yesterday we were sitting in those FCIA Europe meetings helping to plan the future of the storage networking industry.

Philip Alsopangel


Congratulations on your 10th anniversary and thank you for many years of successful collaboration!

Nico Litzel


Happy birthday A3! And here’s to the next ten years (a little late but still)!

Ariane Ruddier


In IT terms you are a now a dinosaur! Has it been ten years – really? Thats great! Well Happy Tenth Anniversary to everyone at A3 especially Fred and may you have all the champagne and killer heels you ever need. With love Arif Mohamed

Arif Mohamed

Blue Fish Media

Congratulations A3 and a big thank you from Donna Carla Silvia Jimena and Nick at IDC. Keep up the good work! 

Nick Sundby


Happy Birthday!!! Great Team and a Great Company! All the Best Congratulations Fred.

Liat Malki


Congratulations on 10 years! You were our European PR agency for two start ups during this time. Both had very successful exits. Thanks for you all your hard work.

Bryan Semple


Cheers to this successful relationtionship between PR and journalists. Looking forward to many more fruitful contacts!

Marc Husquinet

Data News

Congrats A3 !


Quantum Corporation

Congratulations on your 10 years great to have shared some of them with you hopefully our futures remain as succesful. 

Hans OSullivan


Congrats on your 10th anniversary and well done A3 team! 

Sangeetha Narasimhan

Violin Memory

A3 – just a great company to do business with!

Manek Dubash

Manek Dubash Associates

Well done to all at A3. Ten years is a huge achievement. Congratulations from all of us here at Vanson Bourne!

Kevin Withnall

Vanson Bourne

Fred Many congratulations! 10 years has flown by. I hope you and your colleagues at A3 will continue to show the same energy and enthusiasm for promoting IT during the next decade.

Phil Jones

Dyrham Consulting

Congratulations on your first 10 years I hope the celebrations go well!

John Hatcher

Data Centre Management

Ten years! – impressive in an industry that rewrites the rules every few months. Thanks for all the meetings interviews and discussions over the years looking forward to many more.

John Garratt

IT Europa

Happy Birthday A3 Thanks for introducing us to so many good contacts Best Wishes Martin

Martin Hingley

IT Candor

IT needs good communications to deliver new messages and visions in the right way!

Andrea Mauro

MauroAssyrus Srl

Congratulations on 10 great years! Looking forward to many more!

Joe Spanarella

Spectra Logic

Congratulations on your 10th anniversary!

Giovanni Giusti


Congratulations on the huge milestone! based on the fantastic services that you provide its no surprise that you are celebrating 10 years in business. Cheers!

John Davolio


Fred and team were a powerful asset in building market awareness for our startup

Tom Leyden

We first met in Egham with Topio. I am happy to see how A3 communications has developed since then to became the leading PR/AR shop in storage. A lot of luck and success also in the future. Josh

Josh Krischer


Nice one Fred & the team

Steve Cassidy

Cloud Pro

Fred Congratulations on a great event. When I was at Tarmin you did a great job for us. Enjoy the anniversary Eric

Eric Herzog


I will never forget my first discussion with Fred back in 2004–PR that spoke my (Storage/Cloud) language together with relationships that really worked for both us and the journalist/analyst community! A3 helped put 3PAR on the map in the UK and best of all I made a great friend for life. Congrats Fred and Happy Birthday A3!

Craig Nunes

HP Storage (formerly 3PAR)

Congratulations A3. Ten years is a long time in this business and it is a testament to your dedication to the industry!

Ben Woo


Congrats Fred on starting up and building one of the best tech PR agencies in the UK. Dealing with A3 is an A1 experience :-

Chris Mellor

The Register

Congrats Fred and Team – It has been great to partner with you! Heres to another 10 years of success. Gregg

Gregg Holzrichter

Atlantis Computing

Congratulations on your first 10 years. A3 has been a fantastic ally for QStar in getting our name better known. You have always been helpful and full of great suggestions for improving our brand recognition and awareness. Having a PR company that understands our market is a god-send. We look forward to working with you for the next 10 years….

David Thomson


Congratulations on your ten years in business. Technology and characters change year on year but you have managed to keep up with the trends and grow into a well respected agency across Europe. I wish you all the best for the next ten years

Chris James

Virtual Instruments

Thank you for being one of the few PR agencies that actually get what their customers and contacts need. Good luck in the next decade!

Hans De Leenheer


Congrats on your 10th birthday a great achievement. The UK analyst community is surely better informed about storage than it would have been if there had been no A3!

Bob Tarzey


Congratulations on your tenth birthday. It has been a pleasure working with A3 over the last decade and I look forward to many more. As an analyst I strongly suggest you all now have a party maybe with some form of replication to ensure recoverable backups are rapidly recoverable the next day.

Tony Lock

Freeform Dynamics

Congrats Fred & team…thx for everything. Well done!


Computer Weekly

Warmest congratulations on your ten years anniversary! Thank you for all the enthusiasm and the professionalism that you share with us every day. All the best for a bright future ahead of you

Enrico Signoretti

Juku consulting srl

To Fred and all at A3 Here is to the next ten years….may they be just as much fun and fruitful! And may Fred never run out of shoes! 

Martin Glassborow


Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google
Consent to display content from - Spotify
Sound Cloud
Consent to display content from - Sound