Technology Live! introduces holographic vendor presenters; redefining how technology companies engage with media, analysts, and influencers.
London, UK, and Boston, USA – April 1, 2026 – A3 Communications, the data storage industry PR agency, today announced a significant development in the format of its long-standing deep-dive flagship event Technology Live! – the arrival of holographic presenters. While bringing people together in one room continues to be a key tool to foster new relationships and consolidate existing ones, the reality of today’s business world often makes that a challenge. Although video meetings are now a usual occurrence, A3 Communications is now trialling a new technology that allows people to join remote meetings in holographic form. Being ‘in the room’ no longer requires being physically present.
At the next London edition of Technology Live!, taking place on 12th November 2026, vendors will have the option for one of their presenters to join as a hologram. Using cutting-edge projection technology combined with intelligent conversational systems, these life-size holograms will appear at the top of the room, beside their colleagues; they will interact with attendees, demo products, and answer questions in real time.
Federica Monsone, CEO and founder of A3 Communications, the specialist agency behind the event, said “Since it first opened its doors in 2015, Technology Live! has always been about helping vendors connect meaningfully with industry voices. This is the next step in the evolution of the way we communicate and we are excited to offer a glimpse into how advanced visualisation and AI-driven interaction is transforming the future of industry events.”
“As the data storage industry PR agency, we spend our lives helping companies explain complex technology in clear and engaging ways. Holographic participation opens the door to an entirely new level of engagement; allowing vendors to demonstrate innovation not just in their products, but in how they interact with the media and industry community.”
Technology Live! brings together technology vendors with leading journalists, bloggers, and analysts. Each vendor hosts an interactive 90-minute session featuring presentations, live demos, and open discussion, giving attendees the opportunity to explore emerging technologies in depth.
Technology Live! has always been one of the most engaging events on the calendar, and the introduction of holographic presenters is a bold and forward-thinking addition that could redefine how vendors engage with the media,” said Antony Adshead, a freelancer currently writing for Computer Weekly. “It’s a fresh, creative way to enhance an already strong format and will certainly cut down on travel and accommodation costs.”
While the holographic format offers a futuristic new way to participate, the core experience of Technology Live! remains unchanged: meaningful conversations, hands-on demos, and direct engagement between technology vendors and the people who report on and analyse the industry.
More information about upcoming editions of Technology Live! can be found at www.technology-live.com.
About A3 Communications
A3 Communications helps organisations in the data storage and related industries to significantly increase their brand awareness and create leading reputations among their target audiences through unparalleled expertise, reliability, and results thanks to bespoke PR, AR, and social media programmes. Every day A3 Communications helps larger and smaller players, established and emerging ones alike, increase their share of voice, mindshare and, ultimately, market share. Today A3 Communications has a direct presence in the USA, the UK, France, and Germany. A3 Communications is also the company behind the renowned series of one-day deep dive events, Technology Live!
